Apple Reports 12% Increase in Q4 Sales Driven by iPhone and Mac Demand

Image: Telecompaper · Source

Apple's fiscal fourth quarter sales reached $114.5 billion, marking a 12% rise year-over-year, boosted by strong iPhone and Mac performance.

Apple Inc. announced that it achieved $114.5 billion in net sales during its fiscal fourth quarter ending in September 2026, representing a 12% increase compared to the same period in the previous year. This growth was primarily driven by robust demand for its flagship iPhone models and Mac computers. The company's consistent innovation and loyal customer base have contributed to increased adoption across these product lines. The strong sales performance underlines Apple's continued market strength despite global economic uncertainties and competitive pressures. While detailed segment sales figures have not been disclosed, Apple’s results reflect positively on its hardware portfolio amid evolving consumer preferences. Investors and industry observers will closely watch the upcoming quarters to gauge whether this momentum sustains, especially as Apple prepares future product launches and explores expansion in services and other device categories.