Apple Imposes Limit on iPhone Duo Purchases in the US

Image: PhoneArena · Source

Apple has introduced a purchase restriction, notifying customers when attempting to buy more than two iPhone Duo units via its US App Store app and website.

Apple has implemented a new restriction in the United States for purchasing its iPhone Duo model. According to PhoneArena’s report dated October 20, 2026, customers who try to buy more than two iPhone Duo units through Apple's official App Store app or website now receive a notification limiting their order to two devices. This move appears intended to control stock and prevent bulk buying or reselling practices that could affect availability for ordinary consumers.

The restriction specifically applies to the US market and is enforced at the point of sale within Apple's digital purchasing platforms. No further details have been disclosed regarding whether the limitation is temporary or permanent, nor has Apple provided an explicit rationale for the decision.

The iPhone Duo, presumably a recent addition to Apple's smartphone lineup, appears to be in high demand, prompting this measure. Limiting sales per customer is a common industry practice during periods of constrained supply or to discourage scalper activity.

There are no indications from the report of similar restrictions in other regions or for other Apple products.

As of now, it remains unconfirmed if Apple has officially commented on this policy or its duration. Customers in the US attempting to purchase more than two iPhone Duo units should expect to encounter this sales cap through the official Apple channels.

This development highlights Apple's ongoing efforts to balance product availability and consumer access in a competitive market environment.