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Apple Launches First Foldable iPhone, iPhone Duo, in Stores Worldwide

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Apple Launches First Foldable iPhone, iPhone Duo, in Stores Worldwide

Image: At Apple Covent Garden, Apple team members greet incoming customers. · Source

Apple unveiled its first foldable smartphone, the iPhone Duo, now available globally at Apple Stores, online, and via the Apple Store app, featuring in-store demos and personalized support.

On October 23, 2026, Apple debuted the iPhone Duo, its first foldable iPhone, at Apple Store locations around the world. This launch marks a significant expansion of Apple’s smartphone lineup, introducing foldable technology to its flagship products for the first time. The rollout saw customers flocking to Apple Stores, where team members provided hands-on demonstrations and personalized assistance to showcase the innovative device.

The iPhone Duo is available not only in physical Apple Store locations but also through apple.com and the Apple Store app, ensuring broad accessibility. Apple Specialists are on hand to support buyers by explaining purchase options, including trade-in programs, monthly leasing via Apple Upgrade, Apple Card Monthly Installments, and competitive carrier deals designed to ease acquisition.

To enhance the user experience, Apple offers a Personal Setup service for secure and seamless data transfer from previous devices to the new iPhone Duo. Additionally, new "Today at Apple" sessions, such as “Say Hello to iPhone Duo” and “Tips: What’s New in iOS 27 on iPhone,” are designed to help users explore the phone's capabilities and the latest software features.

This launch reflects Apple's commitment to innovation and its strategy to diversify its product portfolio by incorporating foldable display technology. While the company has not disclosed extensive technical details in this announcement, the availability and support initiatives highlight a concerted effort to integrate the iPhone Duo into the mainstream market smoothly. As customers engage with the device across various platforms, further insights into its reception and capabilities are expected to emerge.

At Apple Covent Garden, two customers show off their new iPhone Duo purchases.
At Apple Covent Garden, two customers show off their new iPhone Duo purchases. · Source ↗
At Apple Covent Garden, a customer takes a selfie using iPhone Duo in night sky.
At Apple Covent Garden, a customer takes a selfie using iPhone Duo in night sky. · Source ↗
At Apple Covent Garden, an Apple team member points to a night sky iPhone Duo, while a customer holds up a star white iPhone Duo.
At Apple Covent Garden, an Apple team member points to a night sky iPhone Duo, while a customer holds up a star white iPhone Duo. · Source ↗
At Apple Covent Garden, a customer types on iPhone Duo at a display table.
At Apple Covent Garden, a customer types on iPhone Duo at a display table. · Source ↗
At Apple Covent Garden, a customer examines iPhone Duo up close.
At Apple Covent Garden, a customer examines iPhone Duo up close. · Source ↗
At Apple Covent Garden, a customer holds up a new iPhone Duo purchase next to another person.
At Apple Covent Garden, a customer holds up a new iPhone Duo purchase next to another person. · Source ↗
At Apple BKC, a customer holds up a new iPhone Duo purchase.
At Apple BKC, a customer holds up a new iPhone Duo purchase. · Source ↗

Sources and original reporting

Source: Apple
Read the original source ↗

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