Meta's Muse AI Now Places Calls to US Businesses for Paid Subscribers

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Meta's Muse AI, with over 10 million users, can now make outbound calls to U.S. businesses, assisting with tasks like reservations and customer service, but only paid subscribers can access this feature.

Meta's consumer AI agent Muse has expanded its capabilities to include placing outbound calls to businesses across the United States, a feature now available exclusively to paying subscribers. This development was initially tested in September and has since been rolled out more broadly following Muse's growth to over 10 million users.

Muse aims to integrate consumer AI into everyday life by taking over tedious tasks such as making phone calls to often frustrating or time-consuming service providers. Examples given include contacting cable companies, the Department of Motor Vehicles (DMV), or restaurants that do not have online booking systems. Meta’s chief AI officer, Alexandr Wang, highlighted these use cases as relieving consumers from calls they prefer not to make.

Access to this function requires a Muse subscription, which starts at $20 per month providing 500 million tokens weekly. Heavy users can opt for a $100 monthly plan that increases the token allotment to 3 billion. Previously, call-making was limited to select early adopters who specifically requested access.

While Muse is among a growing number of AI agents capable of this task—others include startups like Instinct and Google's Gemini—there exists a challenge on the receiving end. Many businesses and receptionists tend to disconnect calls upon recognizing an AI voice. However, improvements in AI voice replication technologies make distinguishing human from AI increasingly difficult.

Despite these obstacles, the call-placement feature addresses longstanding consumer frustrations with customer service phone systems, including complex automated menus and long hold times. Muse’s AI offers a patient alternative, potentially improving the user experience by managing these interactions on behalf of customers.

Presently, the call functionality remains behind a paywall, but Meta plans to extend some capabilities, such as creating a Muse email address, to free users in the near future. This move indicates an ongoing effort to broaden Muse's accessibility and usefulness.