Google Registry Launches New Top-Level Domains: .eat, .fly, and .here

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Google introduces three descriptive new top-level domains—.eat, .fly, and .here—to help businesses create clear, memorable web addresses, available now with early access pricing before public release on November 17, 2026.

Google Registry has expanded the domain name landscape with the release of three new top-level domains (TLDs): .eat, .fly, and .here. These new domains are designed to give businesses and individuals the ability to craft distinctive and meaningful web addresses that clearly reflect the nature of their services or locations before users click through. As of November 10, 2026, these domains are available through Google’s Early Access Program, featuring a pricing scheme where fees decrease daily until the domains become publicly available at standard annual rates on November 17, 2026.

Each of the introduced TLDs targets specific sectors and user needs. The .eat domain caters primarily to the food and dining industry. Notable early users include Wingstop, a renowned chicken wing chain accessible at wingstop.eat, Clayton Farms, focusing on farm-grown quick-serve restaurants via america.eat, and innovative concepts like Xook’s robotic salad kiosks at xook.eat. Additionally, ghips.eat represents a brand of premium potato chips, while insurance.eat offers restaurant owners insurance comparison services.

The .fly domain serves the travel, aviation, and technology sectors with businesses already operating under it. Examples include caddy.fly, an AI travel planner integrated with messaging apps, and voltair.fly, a developer of long-range drones for infrastructure inspection. Other users include on.fly, an AI assistant for business trip management, canary.fly, focused on AI-assisted code verification, and flycode.fly, which aids subscription businesses with payment recovery.

Lastly, the .here domain focuses on local services, real estate, legal assistance, and digital communities. Noteworthy sites include Zillow’s use of here for real estate searches (rent.here and sell.here), Rocket Lawyer providing legal services at lawyer.here, and apply.here for job matching and recruitment. Pocket Worlds engages virtual social environments at worlds.here, and SiPhox Health offers at-home blood testing at bloodtest.here.

Google encourages businesses and individuals to explore these new domain endings to create web addresses that perfectly match their brand identity and service offering. Domains can be registered now through various domain registrars participating in the early access program, with full public availability commencing on November 17, 2026, at the base annual pricing set by Google Registry. This launch marks a continued effort by Google to innovate within internet infrastructure, providing tailored digital real estate that enhances user understanding and discovery online.