Google Launches Pixel Tag: A $30 Android Tracker Rivaling Apple AirTag

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Google introduces Pixel Tag, a slim, Bluetooth and UWB-enabled item tracker for Android users, featuring NFC, replaceable battery, and crowd-sourced locating network.

Google has officially released the Pixel Tag, a new item-tracking device designed to help Android users keep track of belongings such as keys, wallets, or bags. Priced at $29.99, the Pixel Tag is Google's answer to Apple's popular AirTag and became available starting November 10, 2026.

The Pixel Tag operates via Bluetooth and ultra-wideband (UWB) connectivity, enabling precise location tracking through the Android Find Hub app, compatible with devices running Android 9 or newer. Like the AirTag, the Pixel Tag incorporates a built-in speaker that can emit sounds up to 80 decibels to help users locate nearby items. Uniquely, the Pixel Tag includes a physical button which, when pressed twice, rings the user’s phone if it is lost.

Design-wise, Google opted for a slim and elongated oval shape measuring 1.1 inches wide, 1.8 inches tall, and 0.2 inches thick—the device is notably slimmer than Apple’s round AirTag. Weighing just 0.4 oz including the battery, it aims to be unobtrusive when attached to small items.

An unanticipated addition to the Pixel Tag is NFC support, which allows users to tap the tag to access its settings. However, unlike the AirTag’s NFC function that helps finders access the owner’s contact information, the Pixel Tag's NFC tap directs to device settings. Instead, owners can set their Pixel Tags to “Lost” mode to share an email, phone number, and message when others find the item.

For locating items that are out of Bluetooth or UWB range, the Pixel Tag leverages Google’s crowd-sourced network of over a billion Android devices worldwide, which anonymously help pinpoint lost items. Location updates appear on a map within the Find Hub.

The device supports sharing its location with up to 10 trusted contacts, aiding in managing shared belongings such as family car keys. Its battery is user-replaceable with a common CR2032 coin cell and offers up to one year of use per battery.

Built with stainless steel and rated IP67 for water and dust resistance, the Pixel Tag is rugged enough for daily use. It pairs with Android devices quickly via Google’s Fast Pair technology.

Available in silver and pale green, the Pixel Tag can be purchased individually or in four-packs for $99.99. Concurrently, Google partnered with Bellroy to launch custom keychain cases in various styles, enhancing the device’s practicality and personalization.

Google’s Pixel Tag extends Android’s device ecosystem with a competitive and thoughtfully designed item tracker, widening user options beyond Apple’s AirTag ecosystem.