Oura Ring 4 Now $150 Cheaper, Nearly Matches New Model in Features

Image: The Oura Ring 4 is almost as good as the newer model, but $150 cheaper · Source

The Oura Ring 4 smart ring is discounted to $249 at major retailers, retaining most features of the newer Ring 5 but at a significantly lower price. The deal offers an affordable option for advanced health tracking.

The Oura Ring 4, a smart ring designed for health and fitness monitoring, is currently available at a discounted price of $249 through retailers including Amazon, Best Buy, and Target. This sale represents a $100 reduction from the regular retail price and is the first substantial discount offered on the device since July. Discounts slightly vary depending on the ring's size and color, with silver and black models commonly in stock between ring sizes 8 and 13 at the lowest price point. Best Buy additionally offers an exclusive "midnight" deep blue color for $279.

For potential buyers uncertain about their ring size, an Oura Ring 4 sizing kit is available at Amazon and Target for $10. This kit includes store credit that can be applied toward the purchase of an Oura Ring 4, facilitating a risk-mitigated buying experience.

The Oura Ring 4 improves upon the prior generation by featuring more accurate sensors, a notably slimmer form factor, and ongoing software updates. Review comparisons by The Verge have highlighted Oura’s superiority in smart ring health tracking capacities, with the Ring 4 outperforming multiple competitors in accuracy and design.

Accessing the full suite of features on the Oura Ring 4 requires a subscription costing $5.99 monthly or $69.99 annually. While the newer Oura Ring 5 offers a lighter and thinner design, it shares the same sensor and software functionalities as the Ring 4. This makes the discounted Ring 4 particularly appealing for consumers seeking advanced tracking features without the premium price of the latest model.

This promotion presents a compelling value proposition for users interested in wearable health technology that blends sophisticated biometrics with a discreet form factor, all while benefiting from Oura’s ongoing software support.